HKUST President’s Cup
The Hong Kong University of Science and Technology
The President’s Cup is one of the most prestigious competitions at HKUST since 2002. However, the competition has lost popularity among the students over time and saw a decline in participation rate. When I took up the project it was obvious that re-branding was much needed. With a new and refreshing image, it attracted some very good entries to the competition. A new set of materials was also created for the annual project exhibition to attract more audience.
Below is a screen shot of the revamped website: