HKUST President’s Cup
The Hong Kong University of Science and Technology

At the HKUST President’s Cup 2016 Project Exhibition, with a group of semi-finalists.

The President’s Cup is one of the most prestigious competitions at HKUST since 2002. However, the competition has lost popularity among students over time and saw a decline in participation rate.  In 2016, I took up the project and re-branded the competition with a much newer and refreshing image, which appealed to the university students of today.   It attracted some very good entries to the competition, as well as a lot more audience to the exhibition that was hold annual to showcase the semi-finalists’ entries.

Images before and after re-branding.
Screen shot of website after re-branding.