HKUST President’s Cup
The Hong Kong University of Science and Technology
The President’s Cup is one of the most prestigious competitions at HKUST since 2002. However, the competition has lost popularity among students over time and saw a decline in participation rate. In 2016, I took up the project and re-branded the competition with a much newer and refreshing image, which appealed to the university students of today. It attracted some very good entries to the competition, as well as a lot more audience to the exhibition that was hold annual to showcase the semi-finalists’ entries.